Image Credit: @jamescharles

While the beauty industry is dominated by women, each day more and more men are sharing their passion for makeup on social media. And, it’s no secret that male beauty gurus have been crushin’ the industry, especially on YouTube.

Jeffree Star has his own makeup empire, Jeffree Star Cosmetics, James Charles has over 16 million subscribers and collaborations with Colourpop and Morphe, and Patrick Starrr has multiple collections with the iconic brand Mac Cosmetics. That’s just a snapshot of the success these MUAs have had.

The beauty community is breaking down gender barriers and encouraging people to be embrace who they are.  Here’s our list of the top 12 male beauty gurus of 2019 who we think are leading the way.

Credit: @jeffreestar

Jeffree Star

THE biggest name in beauty right now, Jeffree Star is an inspiring example to follow for women and men around the world.

Credit: @jamescharles

James Charles

The first male ambassador for CoverGirl, Sisters love his bubbly personality, makeup tips, and tutorials.

Credit: @gossmakeupartist

Wayne Goss

Wayne breaks things down into simple, easy manageable segments, making even the most complicated looks, a breeze.

Credit: @mannymua733

Manny MUA

Never one to shy away from the drama, Manny Mua gives amazing insight for beauty and personal expression.

Credit: @patrickstarrr

Patrick Starrr

Demi-God Patrick Starrr is a long time beauty blogger you won’t regret following.

Credit: @bretmanrock

Bretman Rock

Besides his fabulous makeup looks, Bretmen offers comedy and truth to his 11.8 million followers.

Credit: @thomashalbert

Thomas Halbert

If you need some sass in your life, follow Thomas and his pout for major glam inspo.

Credit: @lookingforlewys

Lewys Ball

19 year-old new kid Lewys gives tips for bold brows and killer highlight.

Credit: @jakewarden

Jake Warden

The one we have to thank for discovering that our iPhones double-up as a palette to flawlessly mix foundation. He can teach us all a thing or two.

Credit: @gabrielzamora

Gabriel Zamora

Long time beauty guru Gabriel makes sure his followers know they can always be themselves.

Credit: @makeupbymichaelfinch

Michael Finch

Michael creates quality tutorials, vlogs, Q&As, product reviews, that keep us entertained for hours.

Credit: @reubendemaid

Reuben de Maid

The youngest of them all, at just 14 years-old, Reuben made his world-wide beauty debut on the Ellen Show.


Want to find more inspiring male beauty gurus, or curious what products these influencers are using? Then why not take a peek on the free DashHound app?

This blog post was originally written on March 10th, 2019 and updated on April 19th, 2019. 

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Written by Helena Ford

Founder at DashHound. Using machine learning to empower beauty consumers to make efficient, infallible purchase decisions.