Fenty Beauty, the 100% vegan brand, launched in Boots across the UK last week. Rihanna announced the news herself and we were all shook. This is a huge move for Boots! There are only 3 retailers in the world, apart from Fenty themselves, where you can purchase the brand; Sephora, Harvey Nichols and now Boots.

Which Stores Have A Fenty Counter?

For those who were going out of the way to one of the 8 Harvey Nichols stores just to get a shade match, you can now go to Boots. There are 32 Boots stores nationwide that have a Fenty counter!

  • Boots Bath Southgate Centre
  • Boots Brent Cross
  • Boots Bromley, The Glades Shopping Centre
  • Boots Cambridge Petty Cury
  • Boots Chelmsford
  • Boots Exeter High Street
  • Boots Glasgow Braehead
  • Boots Glasgow Fort
  • Boots Hull St Stephens Shopping Centre
  • Boots Leeds Trinity
  • Boots Leicester Fosse Park
  • Boots Lincoln
  • Boots Liverpool Clayton SQ Shopping Centre
  • Boots London Canary Wharf, Canada Square
  • Boots London Oxford Street, Sedley Place
  • Boots London Kingston
  • Boots London Piccadilly Circus
  • Boots London St Pancras
  • Boots London Stratford City
  • Boots Manchester Trafford Centre
  • Boots Milton Keynes Crown Walk
  • Boots Newcastle Eldon Square
  • Boots Nottingham
  • Boots Oxford Cornmarket Street
  • Boots Plymouth Drake Circus
  • Boots Reading Oracle Centre
  • Boots West Thurrock Lakeside Shopping Centre
  • Boots White City

Our Experience

We were invited to Boots Cardiff to visit the counter. It’s the first and only store in South Wales to stock the brand. And, we were blown away! The counter was busy, with Fenty makeup artists on-hand, who were very attentive and knew the brand inside out. For example, we got the privilege to speak with Jade (@sindyydolluk), who works with Fenty.

Influencers Attend The Launch

It wasn’t just Cardiff that was having a party. Boots in London, Newcastle, and Glasgow had special guests including beauty gurus Thuy Le, Rachel Leary, and Patricia Bright.

The collab couldn’t have come at a better time!

This is also amazing for Fenty, growing their UK presence which comes just after the launch of their bronzers, Sun Stalkr. Also, coinciding with the launch of their Pro Kiss’r lip scrub and lip balm, and their summer collection.

Credit: Fenty Beauty
Fenty Beauty

Sun Stalk'r Instant Warmth Bronzer

A longwear, transfer-resistant bronzing powder in 8 groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.


Credit: Fenty Beauty
Fenty Beauty

Pro Kiss'r Lip Loving Scrubstick

A fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe.


Credit: Fenty Beauty
Fenty Beauty

Pro Kiss'r Luscious Lip Balm

A creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious, kiss-worthy lips that last.


Credit: Fenty Beauty
Fenty Beauty

Poutsicle Juicy Satin Lipstick

A limited-edition satin lipstick that drenches lips in bold mouthwatering color in seven juicy high-impact shades designed for everyone


Credit: Fenty Beauty
Fenty Beauty

Vivid Liquid Eyeliner Trio

Limited-edition liquid eyeliner trios that deliver a hyper-vivid pop of color with supersmooth precision and glide. Blaze a new trail in tropical pops (Baeside), chic pastels (Baecae), or vibrant bolds (Baewatch).

Exciting Times Ahead

Fenty X Boots collaboration is so exciting, and we can’t wait to see the new partnership grow. And, if you haven’t gone over to the Boots site yet, take a look! It’s stunning!  And, there’s even an exclusive video of behind the brand with Rihanna.

Our Top Fenty Picks

Credit: Fenty Beauty
Fenty Beauty

PRO FILT'R Soft Matte Longwear Foundation

A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of 50 shades.


Credit: Fenty Beauty
Fenty Beauty

Pro Filt'r Instant Retouch Concealer

A creamy, long-wear, crease-proof liquid concealer with light-as-air, medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.


Credit: Fenty Beauty
Fenty Beauty

Gloss Bomb Universal Lip Luminizer

One luscious swipe of Gloss Bomb’s XXL wand gives lips more to love, while conditioning Shea butter enriches from within.


Credit: Fenty Beauty
Fenty Beauty

Killawatt Freestyle Highlighter Duo

With a dose of skin-glorifying colour, Killawatt ranges from subtle day glow to insanely supercharged, with shades that were designed for all skin tones.


Credit: Fenty Beauty
Fenty Beauty

Flyliner Longwear Liquid Eyeliner

A hyper-saturated, water-resistant liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless no-limit lining that lasts.

To see what Fenty Products your influencers are using, head over to our app on iOS or Android and #shoptheirface!

Influencer Tracking for Beauty Junkies

Track, share, discover and shop beauty products used by your favorite influencers.

Get Started Now!
Written by Helena Ford

Founder at DashHound. Using machine learning to empower beauty consumers to make efficient, infallible purchase decisions.